CE Course Schedule
Course Listings as of July 06, 2008 at 4:30pm
Marketing Series
Register for all four courses in the series and receive four courses for the price of three.
BMGX 5002 Meaningful Meetings
(6.0 hours/$85.00)
This class will enable you to transform your meetings to get better results and improve productivity, prioritize agenda topics and accomplish solid outcomes.
19 91244 Jul 7 - Jul 9 6:00pm - 9:00p MW HBC 222.0 OH Batty, Joyce A
BUSG 3074 Principles of Marketing
(3.0 hours/$40.00)
Find out what it takes to build a strong brand and a loyal customer base. Uncover the process of marketing, from product development and business planning through pricing, advertising, and promotions. Learn to evaluate your current strategy, accurately define your product and find your audience, and track your progress for future improvements.
4 91089 Aug 11 6:00pm - 9:00p M HBC 222.0 OH Spanogle, Bonnie E
5 92646 Sep 16 6:00pm - 9:00p T HBC 217.0 OH Spanogle, Bonnie E
BUSG 3075 Advertising for Small Business
(3.0 hours/$40.00)
A good advertising campaign includes evaluating your needs, setting goals, finding your audience, and communicating the right message in the right way. This class covers the basics of ad planning and budgeting, media and market coverage, advertising terminology, communication theory and effective copywriting.
3 91095 Aug 13 6:00pm - 9:00p W HBC 222.0 OH Spanogle, Bonnie E
5 92649 Sep 18 6:00pm - 9:00p Th HBC 217.0 OH Spanogle, Bonnie E
BUSG 3076 Customer Relationships: Prospecting, Networking, and Sales
(3.0 hours/$40.00)
Review of the sales cycle for your product and market, basic sales techniques, and new developments in customer relationship management. Class will discuss buyer viewpoints, customer service, and tips for phone sales, networking, and creating a profile and prospect pipeline.
5 91100 Aug 20 6:00pm - 9:00p W HBC 220.0 OH Spanogle, Bonnie E
5 92659 Sep 25 6:00pm - 9:00p Th HBC 217.0 OH Spanogle, Bonnie E
MRKG 1091 Marketing Series
(12.0 hours/$129.00)
Four classes which examines realistic, practical strategies to promote your enterprise and gain visibility. The series demystifies the process of marketing, from product development and business planning through advertising and customer relationships. Learn to evaluate your current strategy, accurately define your product, find your audience, and track your progress for future improvements.
14 91088 Aug 11 - Aug 20 6:00pm - 9:00p MW HBC 222.0 OH Spanogle, Bonnie E
12 92750 Sep 16 - Sep 25 6:00pm - 9:00p TTh HBC 217.0 OH Spanogle, Bonnie E
MRKX 3002 Market Research for Small Business
(3.0 hours/$40.00)
Even the smallest businesses can conduct market research, track progress, and use data to set and reach goals. Topics include qualitative and quantitative research methods, demographics, inexpensive tools and resources, questionnaire design and tabulating results, tracking advertising effectiveness, contact management, and database setup.
4 91097 Aug 18 6:00pm - 9:00p M HBC 220.0 OH Spanogle, Bonnie E
5 92657 Sep 23 6:00pm - 9:00p T HBC 217.0 OH Spanogle, Bonnie E
Last Updated: July 06, 2008 at 4:30pm
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Prices and Fees listed above are subject to change without notice, please
check with Continuing Education for latest pricing information.
NOTE: The first column indicates the current status of
the course. If the section is open, then the number indicates the
remaining
SEATS AVAILABLE. A small "c" in the
first column indicates a
CLOSED section which is currently
filled and a small "x" indicates a
CANCELLED
class which is no longer offered.
