CE Course Schedule
Course Listings as of November 22, 2009 at 01:30am
Marketing Series
Register for all four courses in the series and receive four courses for the price of three.
BUSG 3074 Principles of Marketing
(3.0 hours/$40.00)
Find out what it takes to build a strong brand and a loyal customer base. Uncover the process of marketing, from product development and business planning through pricing, advertising, and promotions. Learn to evaluate your current strategy, accurately define your product and find your audience, and track your progress for future improvements.
4 97859 Nov 9 6:00pm - 9:00p M HBC 222.0 OH Spanogle, Bonnie E
BUSG 3075 Advertising for Small Business
(3.0 hours/$40.00)
A good advertising campaign includes evaluating your needs, setting goals, finding your audience, and communicating the right message in the right way. This class covers the basics of ad planning and budgeting, media and market coverage, advertising terminology, communication theory and effective copywriting.
5 97863 Nov 10 6:00pm - 9:00p T HBC 222.0 OH Spanogle, Bonnie E
BUSG 3076 Customer Relationships: Prospecting, Networking, and Sales
(3.0 hours/$40.00)
Review of the sales cycle for your product and market, basic sales techniques, and new developments in customer relationship management. Class will discuss buyer viewpoints, customer service, and tips for phone sales, networking, and creating a profile and prospect pipeline.
4 97866 Nov 12 6:00pm - 9:00p Th HBC 222.0 OH Spanogle, Bonnie E
MRKG 1091 Marketing for the Small Business Series
(12.0 hours/$129.00)
Four classes which examines realistic, practical strategies to promote your enterprise and gain visibility. The series demystifies the process of marketing, from product development and business planning through advertising and customer relationships. Learn to evaluate your current strategy, accurately define your product, find your audience, and track your progress for future improvements.
6 97858 Nov 9 - Nov 12 6:00pm - 9:00p MTWTh HBC 222.0 OH Spanogle, Bonnie E
MRKX 3002 Market Research for Small Business
(3.0 hours/$40.00)
Even the smallest businesses can conduct market research, track progress, and use data to set and reach goals. Topics include qualitative and quantitative research methods, demographics, inexpensive tools and resources, questionnaire design and tabulating results, tracking advertising effectiveness, contact management, and database setup.
4 97865 Nov 11 6:00pm - 9:00p W HBC 222.0 OH Spanogle, Bonnie E
Last Updated: November 22, 2009 at 01:30am
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Prices and Fees listed above are subject to change without notice, please
check with Continuing Education for latest pricing information.
NOTE: The first column indicates the current status of
the course. If the section is open, then the number indicates the
remaining
SEATS AVAILABLE. A small "c" in the
first column indicates a
CLOSED section which is currently
filled and a small "x" indicates a
CANCELLED
class which is no longer offered.
