Austin Community College
Spring 2011 - OPEN COURSES
Course Descriptions All Courses Classroom Courses Distance Learning Courses
Updated: 11/30/2011 11:01:21
MARKETING
16 Week Session January 18 - May 15
FSHN 1301 Textiles
R [14/20] 23644 Lec 001 NRG 2155 TTh 1:25pm - 2:40pm OH Helton, Betty
FSHD 1302 Introduction to Fashion
R [17/20] 23642 Lec 004 NRG 2155 W 6:00pm - 8:40pm OH Helton, Betty
MRKG 1311 Principles of Marketing
R [23/25] 25118 Lec 007 CYP 2231 T 6:00pm - 8:40pm OH Price, Stephen
R [19/25] 25120 Lec 009 CYP 2230 TTh 12:00pm - 1:15pm OH Sarantakes, Nicholas
R [14/24] 25119 Lec 008 NRG 2155 M 6:00pm - 8:40pm OH Evans, Gloria
R [24/25] 25114 Lec 002 NRG 4203 MW 1:30pm - 2:50pm OH Midkiff, Ina
R [20/25] 25115 Lec 004 RGC 126 MW 11:55am - 1:15pm OH Sarantakes, Nicholas
R [26/25] 25117 Lec 006 RGC 129 Th 7:05pm - 9:35pm OH Hanson, Allan
R [16/25] 27056 Lec 010 RRC 1221. M 6:00pm - 8:40pm OH McCormick, Montgomery
R [21/28] 22946 Lec 013 SAC 1304 T 7:00pm - 9:40pm OH McCormick, Montgomery
FSHN 2309 Fashion Image
R [13/20] 23645 Lec 001 NRG PB3 Th 7:05pm - 9:45pm OH Walton, Kathy
COMM 2327 Principles of Advertising
R [16/24] 22542 Lec 004 NRG 2155 MW 12:00pm - 1:20pm OH Midkiff, Ina
MRKG 2371 Consumer Behavior
R [16/18] 25124 Lec 001 NRG 4103 W 7:15pm - 9:55pm OH Hanson, Allan
16 Week Session January 18 - May 15
MRKG 1301 Customer Relations
R [25/22] 25111 DIL 001 ONL Orientation req. See Open Campus OH Sarantakes, Nicholas
25111 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
FSHD 1302 Introduction to Fashion
R [18/25] 23641 DIL 001 ONL Orientation req. See Open Campus OH Banninger, Rita
MRKG 1302 Principles of Retailing
R [25/19] 25112 DIL 002 ONL Orientation req. See Open Campus OH Sarantakes, Nicholas
25112 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
FSHD 1308 Fashion Trends
R [25/18] 23643 DIL 001 ONL Orientation req. See Open Campus OH Banninger, Rita
MRKG 1311 Principles of Marketing
R [19/25] 25113 DIL 001 ONL Orientation req. See Open Campus OH Midkiff, Ina
25113 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu
- MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/
R [24/22] 25121 DIL 012 ONL Orientation req. See Open Campus OH Sarantakes, Nicholas
25121 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
MRKG 1313 Public Relations
R [27/22] 25122 DIL 003 ONL Orientation req. See Open Campus OH Hanson, Allan
FSHN 2320 Visual Merchandising
R [25/20] 23646 DIL 001 ONL Orientation req. See Open Campus OH Walton, Kathy
COMM 2327 Principles of Advertising
R [19/23] 22543 DIL 008 ONL Orientation req. See Open Campus OH Midkiff, Ina
22543 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu
- MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/
MRKG 2333 Principles of Selling
R [19/21] 25123 DIL 001 ONL Orientation req. See Open Campus OH Sarantakes, Nicholas
25123 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
12 Week Session February 14 - May 15
MRKG 1301 Customer Relations
R [25/22] 26728 DIL 002 ONL Orientation req. See Open Campus OH Sarantakes, Nicholas
26728 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
FSHD 1302 Introduction to Fashion
R [7/25] 26638 DIL 002 ONL Orientation req. See Open Campus OH Banninger, Rita
MRKG 1302 Principles of Retailing
R [25/19] 26729 DIL 001 ONL Orientation req. See Open Campus OH Sarantakes, Nicholas
26729 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
FSHD 1308 Fashion Trends
R [25/18] 26639 DIL 002 ONL Orientation req. See Open Campus OH Banninger, Rita
MRKG 1311 Principles of Marketing
R [24/22] 26730 DIL 003 ONL Orientation req. See Open Campus OH Sarantakes, Nicholas
26730 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
R [20/25] 26731 DIL 014 ONL Orientation req. See Open Campus OH Midkiff, Ina
26731 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu
- MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/
MRKG 1313 Public Relations
R [27/22] 26732 DIL 004 ONL Orientation req. See Open Campus OH Hanson, Allan
FSHN 2320 Visual Merchandising
R [25/20] 26640 DIL 002 ONL Orientation req. See Open Campus OH Walton, Kathy
COMM 2327 Principles of Advertising
R [19/25] 26584 DIL 009 ONL Orientation req. See Open Campus OH Midkiff, Ina
26584 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu
- MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/
MRKG 2333 Principles of Selling
R [13/25] 26733 DIL 002 ONL Orientation req. See Open Campus OH Sarantakes, Nicholas
26733 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
FSHN 1301 Textiles
A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the properties of natural and man-made fibers, how yarn is formed, methods of production, and the properties of a variety of fabrics. Application of textiles used in the apparel industry.
MRKG 1301 Customer Relations
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student.
FSHD 1302 Introduction to Fashion
Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.
MRKG 1302 Principles of Retailing
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.
FSHD 1308 Fashion Trends
A study of the effects of eastern and western cultures on the development of fashion. Examination of the relationship of social, psychological, economic, demographic, and lifestyle trends to fashion trends. Offered in Fall.
MRKG 1311 Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.
MRKG 1313 Public Relations
Exploration of theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs.
FSHN 2309 Fashion Image
Instruction in the techniques used to analyze the fashion image of individual clients. Emphasis on personal coloring, seasonal color harmonies, appropriate fabric textures, body proportion and silhouette, figure, facial and hair analysis, and wardrobe coordination. Study of fashion image consultant business practices and job qualifications. Offered in Spring.
FSHN 2320 Visual Merchandising
Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation.
COMM 2327 Principles of Advertising
Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media.
MRKG 2333 Principles of Selling
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople.
MRKG 2371 Consumer Behavior
A study of how marketing meets consumer needs. Covers consumer behavior as it affects marketing. Topics include needs, motivations, perceptions, and attitudes of consumers, and the influence of social class, culture and subculture on consumer behavior and behavior research are discussed in depth. Course addresses strategies for creating customer values and trends in customer behavior. Case studies are used extensively. Offered in spring.