Austin Community College
Spring 2011 - CANCELLED COURSES
Course Descriptions All Courses Classroom Courses Distance Learning Courses
Updated: 11/30/2011 11:01:22
MARKETING
16 Week Session January 18 - May 15
16 Week Session January 18 - May 15
12 Week Session February 14 - May 15
FSHN 1301 Textiles
A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the properties of natural and man-made fibers, how yarn is formed, methods of production, and the properties of a variety of fabrics. Application of textiles used in the apparel industry.
MRKG 1301 Customer Relations
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student.
FSHD 1302 Introduction to Fashion
Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.
MRKG 1302 Principles of Retailing
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.
FSHD 1308 Fashion Trends
A study of the effects of eastern and western cultures on the development of fashion. Examination of the relationship of social, psychological, economic, demographic, and lifestyle trends to fashion trends. Offered in Fall.
MRKG 1311 Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.
MRKG 1313 Public Relations
Exploration of theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs.
FSHN 2309 Fashion Image
Instruction in the techniques used to analyze the fashion image of individual clients. Emphasis on personal coloring, seasonal color harmonies, appropriate fabric textures, body proportion and silhouette, figure, facial and hair analysis, and wardrobe coordination. Study of fashion image consultant business practices and job qualifications. Offered in Spring.
FSHN 2320 Visual Merchandising
Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation.
COMM 2327 Principles of Advertising
Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media.
MRKG 2333 Principles of Selling
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople.
MRKG 2371 Consumer Behavior
A study of how marketing meets consumer needs. Covers consumer behavior as it affects marketing. Topics include needs, motivations, perceptions, and attitudes of consumers, and the influence of social class, culture and subculture on consumer behavior and behavior research are discussed in depth. Course addresses strategies for creating customer values and trends in customer behavior. Case studies are used extensively. Offered in spring.