Course Descriptions All Courses Classroom Courses Distance Learning Courses

Updated: 12/09/2010 14:50:40

MARKETING

CLASSROOM

11 Week Session June 1 - August 15


5.5 Week Session July 8 - August 15

DISTANCE LEARNING

5.5 Week Session June 1 - July 7


11 Week Session June 1 - August 15


5.5 Week Session July 8 - August 15

Course Descriptions All Courses

MRKG 1301 Customer Relations
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student.

FSHD 1302 Introduction to Fashion
Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.

MRKG 1302 Principles of Retailing
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.

FSHD 1308 Fashion Trends
A study of the effects of eastern and western cultures on the development of fashion. Examination of the relationship of social, psychological, economic, demographic, and lifestyle trends to fashion trends. Offered in Fall.

MRKG 1311 Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

COMM 2327 Principles of Advertising
Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media.

MRKG 2333 Principles of Selling
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople.