Austin Community College
Summer 2010 - ALL COURSES

Course Descriptions All Courses Classroom Courses Distance Learning Courses

Updated: 12/09/2010 14:50:39


MARKETING

CLASSROOM 
11 Week Session June 1 - August 15
FSHD 1302 Introduction to Fashion

R	[0/20]	11764	Lec	003	EVC	8362	W	 6:00pm - 10:00pm	   Staff
MRKG 1311 Principles of Marketing
R	[0/24]	12082	Lec	008	CYP	2231	T	 6:00pm - 10:00pm	   Staff
R	[15/18]	12081	Lec	006	NRG	2155	W	 6:00pm - 10:00pm	OH Evans, Gloria


5.5 Week Session July 8 - August 15
MRKG 1311 Principles of Marketing
R	[16/18]	10601	Lec	010	NRG	2155	MTWTh	12:00pm -  1:55pm	OH McCormick, Montgomery


DISTANCE LEARNING 
5.5 Week Session June 1 - July 7
MRKG 1311 Principles of Marketing
R	[22/25]	11143	OPC	001	PCM	Orientation req. See Open Campus	OH Midkiff, Ina
11143 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu 
-MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/ 



11 Week Session June 1 - August 15
MRKG 1301 Customer Relations
R	[11/23]	12720	OPC	001	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
12720 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class. 
FSHD 1302 Introduction to Fashion
R	[0/23]	11763	OPC	002	PCM	Orientation req. See Open Campus	   Staff
MRKG 1302 Principles of Retailing
R	[25/17]	12078	OPC	001	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
12078 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class. 
FSHD 1308 Fashion Trends
R	[25/12]	11765	OPC	001	PCM	Orientation req. See Open Campus	OH Banninger, Rita
11765 – Internet access required. R. Banninger, 223.8039, email: rbannin@austincc.edu 
- MANDATORY orientation information during the 1st week of class at www.austincc.edu/rbannin 

MRKG 1311 Principles of Marketing
R	[21/23]	12079	OPC	002	PCM	Orientation req. See Open Campus	OH Midkiff, Ina
12079 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu 
-MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/ 

R	[25/23]	12080	OPC	004	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
12080 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class. 
COMM 2327 Principles of Advertising
R	[25/22]	11551	OPC	002	PCM	Orientation req. See Open Campus	OH Midkiff, Ina
11551 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu 
-MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/ 

MRKG 2333 Principles of Selling
R	[15/23]	12083	OPC	003	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
12083 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class. 


5.5 Week Session July 8 - August 15
FSHD 1302 Introduction to Fashion
R	[11/25]	10424	OPC	001	PCM	Orientation req. See Open Campus	OH Helton, Betty
10424 – Internet access required. B. Helton,  223.1790 x22937, email: bhelton@austincc.edu
 - MANDATORY online orientation & syllabus are at austincc.edu/ bhelton/ during 
the 1st week of class.  
MRKG 1302 Principles of Retailing
R	[25/17]	10598	OPC	002	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
10598 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class. 
FSHD 1308 Fashion Trends
R	[25/12]	10425	OPC	002	PCM	Orientation req. See Open Campus	OH Banninger, Rita
10425 – Internet access required. R. Banninger, 223.8039, email: rbannin@austincc.edu 
- MANDATORY orientation information during the 1st week of class at www.austincc.edu/rbannin 

MRKG 1311 Principles of Marketing
R	[25/23]	10600	OPC	009	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
10600 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class. 
COMM 2327 Principles of Advertising
R	[25/22]	10317	OPC	006	PCM	Orientation req. See Open Campus	OH Midkiff, Ina
10317 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu 
-MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/ 

MRKG 2333 Principles of Selling
R	[8/25]	10602	OPC	004	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
10602 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class. 


Course Descriptions All Courses 
MRKG 1301 Customer Relations
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student.

FSHD 1302 Introduction to Fashion
Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.

MRKG 1302 Principles of Retailing
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.

FSHD 1308 Fashion Trends
A study of the effects of eastern and western cultures on the development of fashion. Examination of the relationship of social, psychological, economic, demographic, and lifestyle trends to fashion trends. Offered in Fall.

MRKG 1311 Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

COMM 2327 Principles of Advertising
Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media.

MRKG 2333 Principles of Selling
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople.