Austin Community College
Spring 2010 - ALL COURSES
Course Descriptions All Courses Classroom Courses Distance Learning Courses
Updated: 05/27/2010 08:26:13
MARKETING
16 Week Session January 19 - May 16
FSHN 1301 Textiles
R [17/24] 07489 Lec 001 NRG 2155 TTh 1:25pm - 2:40pm OH Helton, Betty
FSHD 1302 Introduction to Fashion
R [16/24] 07488 Lec 004 NRG 2155 W 6:00pm - 8:40pm OH Helton, Betty
MRKG 1311 Principles of Marketing
R [23/25] 07495 Lec 007 CYP 2231 T 6:00pm - 8:40pm OH Price, Stephen
R [22/25] 07497 Lec 009 CYP 2230 TTh 12:00pm - 1:15pm OH Sarantakes, Nicholas
R [0/36] 08377 Lec 005 GTC 207 W 6:00pm - 8:40pm Staff
R [20/24] 07496 Lec 008 NRG 2155 M 6:00pm - 8:40pm OH Evans, Gloria
R [22/25] 07492 Lec 002 NRG 4203 MW 1:25pm - 2:40pm OH Midkiff, Ina
R [19/24] 07493 Lec 004 RGC 126 MW 12:00pm - 1:15pm OH Sarantakes, Nicholas
R [16/25] 08022 Lec 006 RGC 129 Th 7:00pm - 9:40pm OH Evans, Gloria
IBUS 1354 International Marketing Management
R [0/36] 08290 Lec 001 HBC 215.0 M Staff
FSHN 2309 Fashion Image
R [22/25] 07490 Lec 001 NRG PB3 Th 7:05pm - 9:45pm OH Walton, Kathy
COMM 2327 Principles of Advertising
R [22/24] 04685 Lec 004 NRG 2155 MW 12:00pm - 1:15pm OH Midkiff, Ina
MRKG 2371 Consumer Behavior
R [17/18] 07498 Lec 001 NRG 4103 W 7:05pm - 9:45pm OH Hanson, Allan
16 Week Session January 19 - May 16
MRKG 1301 Customer Relations
R [25/20] 05041 OPC 001 PCM Orientation req. See Open Campus OH Sarantakes, Nicholas
05041 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
FSHD 1302 Introduction to Fashion
R [30/19] 04722 OPC 001 PCM Orientation req. See Open Campus OH Banninger, Rita
04722 – Internet access required. R. Banninger, 223.8039, email: rbannin@austincc.edu
MANDATORY orientation information during the 1st week of class at www.austincc.edu/rbannin
MRKG 1302 Principles of Retailing
R [25/20] 03030 OPC 002 PCM Orientation req. See Open Campus OH Sarantakes, Nicholas
03030 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
FSHD 1308 Fashion Trends
R [30/23] 04946 OPC 001 PCM Orientation req. See Open Campus OH Banninger, Rita
04946 – Internet access required. R. Banninger, 223.8039, email: rbannin@austincc.edu
MANDATORY orientation information during the 1st week of class at www.austincc.edu/rbannin
MRKG 1311 Principles of Marketing
R [16/23] 04973 OPC 001 PCM Orientation req. See Open Campus OH Midkiff, Ina
04973 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu
-MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/
R [25/19] 03016 OPC 012 PCM Orientation req. See Open Campus OH Sarantakes, Nicholas
03016 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
MRKG 1313 Public Relations
R [25/24] 05018 OPC 003 PCM Orientation req. See Open Campus OH Hanson, Allan
05018 - Internet access required. A. Hanson, 223.1790 x26433. For MANDATORY online
orientation information email ahanson@austincc.edu during the 1st week of class.
FSHN 2320 Visual Merchandising
R [25/18] 07491 OPC 001 PCM Orientation req. See Open Campus OH Walton, Kathy
07491 – Internet access required. K. Walton, 223.1790 x 26342. For MANDATORY online
orientation information email kwalton@austincc.edu starting on 1/19
COMM 2327 Principles of Advertising
R [21/23] 04686 OPC 008 PCM Orientation req. See Open Campus OH Midkiff, Ina
04686 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu
-MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/
MRKG 2333 Principles of Selling
R [20/23] 04853 OPC 001 PCM Orientation req. See Open Campus OH Sarantakes, Nicholas
04853 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
12 Week Session February 15 - May 16
MRKG 1301 Customer Relations
R [25/20] 03509 OPC 002 PCM Orientation req. See Open Campus OH Sarantakes, Nicholas
03509 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
FSHD 1302 Introduction to Fashion
R [30/19] 03417 OPC 002 PCM Orientation req. See Open Campus OH Banninger, Rita
03417 – Internet access required. R. Banninger, 223.8039, email: rbannin@austincc.edu
MANDATORY orientation information during the 1st week of class at www.austincc.edu/rbannin
MRKG 1302 Principles of Retailing
R [25/20] 03510 OPC 001 PCM Orientation req. See Open Campus OH Sarantakes, Nicholas
03510 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
FSHD 1308 Fashion Trends
R [30/23] 03418 OPC 002 PCM Orientation req. See Open Campus OH Banninger, Rita
03418 – Internet access required. R. Banninger, 223.8039, email: rbannin@austincc.edu
MANDATORY orientation information during the 1st week of class at www.austincc.edu/rbannin
MRKG 1311 Principles of Marketing
R [25/19] 03511 OPC 003 PCM Orientation req. See Open Campus OH Sarantakes, Nicholas
03511 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
R [21/25] 03512 OPC 014 PCM Orientation req. See Open Campus OH Midkiff, Ina
03512 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu
-MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/
MRKG 1313 Public Relations
R [25/24] 03513 OPC 004 PCM Orientation req. See Open Campus OH Hanson, Allan
03513 - Internet access required. A. Hanson, 223.1790 x26433. For MANDATORY online
orientation information email ahanson@austincc.edu during the 1st week of class.
FSHN 2320 Visual Merchandising
R [25/18] 03419 OPC 002 PCM Orientation req. See Open Campus OH Walton, Kathy
03419 – Internet access required. K. Walton, 223.1790 x 26342. For MANDATORY online
orientation information email kwalton@austincc.edu starting on 2/15
COMM 2327 Principles of Advertising
R [0/25] 03366 OPC 009 PCM Orientation req. See Open Campus Staff
03366 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu
-MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/
MRKG 2333 Principles of Selling
R [20/25] 03514 OPC 002 PCM Orientation req. See Open Campus OH Sarantakes, Nicholas
03514 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during
the 1st week of class.
FSHN 1301 Textiles
A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the properties of natural and man-made fibers, how yarn is formed, methods of production, and the properties of a variety of fabrics. Application of textiles used in the apparel industry.
MRKG 1301 Customer Relations
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student.
FSHD 1302 Introduction to Fashion
Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.
MRKG 1302 Principles of Retailing
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.
FSHD 1308 Fashion Trends
A study of the effects of eastern and western cultures on the development of fashion. Examination of the relationship of social, psychological, economic, demographic, and lifestyle trends to fashion trends. Offered in Fall.
MRKG 1311 Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.
MRKG 1313 Public Relations
Exploration of theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs.
IBUS 1354 International Marketing Management
Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing, and distribution factors. Development of an international export/import marketing plan.
FSHN 2309 Fashion Image
Instruction in the techniques used to analyze the fashion image of individual clients. Emphasis on personal coloring, seasonal color harmonies, appropriate fabric textures, body proportion and silhouette, figure, facial and hair analysis, and wardrobe coordination. Study of fashion image consultant business practices and job qualifications. Offered in Spring.
FSHN 2320 Visual Merchandising
Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation.
COMM 2327 Principles of Advertising
Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media.
MRKG 2333 Principles of Selling
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople.
MRKG 2371 Consumer Behavior
A study of how marketing meets consumer needs. Covers consumer behavior as it affects marketing. Topics include needs, motivations, perceptions, and attitudes of consumers, and the influence of social class, culture and subculture on consumer behavior and behavior research are discussed in depth. Course addresses strategies for creating customer values and trends in customer behavior. Case studies are used extensively. Offered in spring.