Austin Community College
Fall 2010 - OPEN COURSES

Course Descriptions All Courses Classroom Courses Distance Learning Courses

Updated: 11/29/2011 14:21:26


MARKETING

CLASSROOM 
16 Week Session August 23 - December 12
FSHD 1302 Introduction to Fashion

R	[19/20]	17514	Lec	004	NRG	2155	M	 6:00pm -  8:40pm	OH Helton, Betty
MRKG 1311 Principles of Marketing
R	[23/25]	18947	Lec	007	CYP	2227	T	 6:00pm -  8:40pm	OH Price, Stephen
R	[19/24]	18950	Lec	013	NRG	2155	MW	 1:25pm -  2:45pm	OH Midkiff, Ina
R	[19/25]	18500	Lec	009	NRG	4203	MW	 4:15pm -  5:35pm	OH McCormick, Montgomery
R	[18/24]	18951	Lec	014	NRG	4146	W	 7:05pm -  9:45pm	OH Evans, Gloria
R	[18/25]	18948	Lec	008	RGC	126	MW	12:00pm -  1:20pm	OH Sarantakes, Nicholas
R	[24/25]	18949	Lec	010	RGC	126	TTh	12:00pm -  1:20pm	OH Sarantakes, Nicholas
R	[24/25]	18946	Lec	005	RGC	229	W	 7:00pm -  9:40pm	OH Hanson, Allan
R	[16/25]	21112	Lec	006	RRC	2312.00	M	 6:00pm -  8:40pm	OH Hanson, Allan
COMM 2327 Principles of Advertising
R	[21/24]	16483	Lec	008	NRG	2155	MW	12:00pm -  1:20pm	OH Midkiff, Ina


12 Week Session September 20 - December 12


DISTANCE LEARNING 
8 Week Session August 23 - October 17


16 Week Session August 23 - December 12
MRKG 1301 Customer Relations
R	[23/18]	18942	DIL	001	ONL	Orientation req. See Open Campus	OH Sarantakes, Nicholas
18942 - Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY: online orientation & syllabus at www.austincc.edu/sarantak during 1st 
week of class
FSHD 1302 Introduction to Fashion
R	[15/20]	17513	DIL	001	ONL	Orientation req. See Open Campus	OH Banninger, Rita
17513 – Internet access required. R. Banninger, 223.8039, email: rbannin@austincc.edu 
- MANDATORY orientation information during 1st week of class at www.austincc.edu/rbannin 

MRKG 1302 Principles of Retailing
R	[25/18]	18943	DIL	001	ONL	Orientation req. See Open Campus	OH Sarantakes, Nicholas
18943 - Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY: online orientation & syllabus at www.austincc.edu/sarantak during 1st 
week of class
MRKG 1311 Principles of Marketing
R	[19/23]	18944	DIL	001	ONL	Orientation req. See Open Campus	OH Midkiff, Ina
18944 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu 
- MANDATORY orientation information only during 1st week of class at www.austincc.edu/ina/ 

R	[25/22]	18945	DIL	003	ONL	Orientation req. See Open Campus	OH Sarantakes, Nicholas
18945 - Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY: online orientation & syllabus at www.austincc.edu/sarantak during 1st 
week of class
BMGT 1347 Retail Buying
R	[25/19]	16144	DIL	001	ONL	Orientation req. See Open Campus	OH Hanson, Allan
16144 - Internet access required. A. Hanson, 223.1790 x26433. For MANDATORY online 
orientation information email ahanson@austincc.edu during 1st week of class
FSHN 2320 Visual Merchandising
R	[25/20]	17515	DIL	001	ONL	Orientation req. See Open Campus	OH Walton, Kathy
17515 – Internet access required. K. Walton, 223.7213. For MANDATORY online orientation 
information email kwalton@austincc.edu starting on 8/23 
COMM 2327 Principles of Advertising
R	[14/23]	16482	DIL	001	ONL	Orientation req. See Open Campus	OH Midkiff, Ina
16482 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu 
- MANDATORY orientation information only during 1st week of class at www.austincc.edu/ina/ 

MRKG 2333 Principles of Selling
R	[20/25]	18952	DIL	001	ONL	Orientation req. See Open Campus	OH Sarantakes, Nicholas
18952 - Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY: online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class 
MRKG 2348 Marketing Research and Strategies
S+	[15/25]	18953	DIL	001	ONL	Orientation req. See Open Campus	OH Hanson, Allan
18953 - Internet access required. A. Hanson, 223.1790 x26433. For MANDATORY online 
orientation information email ahanson@austincc.edu during 1st week of class


12 Week Session September 20 - December 12
MRKG 1301 Customer Relations
R	[23/18]	20603	DIL	002	ONL	Orientation req. See Open Campus	OH Sarantakes, Nicholas
20603 - Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY: online orientation & syllabus at www.austincc.edu/sarantak during 1st 
week of class
FSHD 1302 Introduction to Fashion
R	[16/20]	20486	DIL	002	ONL	Orientation req. See Open Campus	OH Banninger, Rita
20486 – Internet access required. R. Banninger, 223.8039, email: rbannin@austincc.edu 
- MANDATORY orientation information during 1st week of class at www.austincc.edu/rbannin 

MRKG 1302 Principles of Retailing
R	[25/18]	20604	DIL	002	ONL	Orientation req. See Open Campus	OH Sarantakes, Nicholas
20604 - Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY: online orientation & syllabus at www.austincc.edu/sarantak during 1st 
week of class
MRKG 1311 Principles of Marketing
R	[18/25]	20605	DIL	002	ONL	Orientation req. See Open Campus	OH Midkiff, Ina
20605 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu 
- MANDATORY orientation information only during 1st week of class at www.austincc.edu/ina/ 

R	[25/22]	20606	DIL	004	ONL	Orientation req. See Open Campus	OH Sarantakes, Nicholas
20606 - Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY: online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class
BMGT 1347 Retail Buying
R	[25/19]	20383	DIL	002	ONL	Orientation req. See Open Campus	OH Hanson, Allan
20383 - Internet access required. A. Hanson, 223.1790 x26433. For MANDATORY online 
orientation information email ahanson@austincc.edu during 1st week of class 
MRKG 1391 Special Topics in Business Marketing and Marketing Management
R	[10/10]	21494	DIL	001	ONL	Orientation req. See Open Campus	OH Walton, Kathy
21494 - Internet access required. K. Walton, 223.7213. For MANDATORY online orientation 
information email kwalton@austincc.edu starting on 9/20 
FSHN 2320 Visual Merchandising
R	[25/20]	20487	DIL	002	ONL	Orientation req. See Open Campus	OH Walton, Kathy
20487 – Internet access required. K. Walton, 223.7213. For MANDATORY online orientation 
information email kwalton@austincc.edu starting on 9/20 
MRKG 2333 Principles of Selling
R	[14/23]	20607	DIL	002	ONL	Orientation req. See Open Campus	OH Sarantakes, Nicholas
20607 - Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY: online orientation & syllabus at www.austincc.edu/sarantak during 1st 
week of class


8 Week Session October 18 - December 12
MRKG 1391 Special Topics in Business Marketing and Marketing Management
R	[10/10]	28505	DIL	003	ONL	Orientation req. See Open Campus	OH Walton, Kathy
28505 - Internet access required. K. Walton, 223.7213. For MANDATORY online orientation 
information email kwalton@austincc.edu starting on 10/18 


Course Descriptions All Courses 
FSHN 1301 Textiles
A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the properties of natural and man-made fibers, how yarn is formed, methods of production, and the properties of a variety of fabrics. Application of textiles used in the apparel industry.

MRKG 1301 Customer Relations
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student.

FSHD 1302 Introduction to Fashion
Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.

MRKG 1302 Principles of Retailing
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.

MRKG 1311 Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

BMGT 1347 Retail Buying
A detailed study of the organizational structure of retail buying, the internal and external sources of buying information, the fundamentals of effective purchasing, and the buyer's role in planning. Offered in Fall.

MRKG 1391 Special Topics in Business Marketing and Marketing Management
Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. Topics may vary. Offered in Fall.

FSHN 2320 Visual Merchandising
Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation.

COMM 2327 Principles of Advertising
Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media.

MRKG 2333 Principles of Selling
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople.

MRKG 2348 Marketing Research and Strategies
Designed to enhance student understanding of the marketing, environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. Prerequisite: MATH 1332 or MATH 1342.