Austin Community College
Fall 2009 - OPEN COURSES

Course Descriptions All Courses Classroom Courses Distance Learning Courses

Updated: 01/27/2010 14:01:03

MARKETING

 For more information about textbooks, syllabi, advising, and other useful information for courses in Marketing see: http://www.austincc.edu/mkt/

CLASSROOM 
16 Week Session August 24 - December 13
FSHD 1302 Introduction to Fashion 

R	[13/20]	40803	Lec	004	NRG	2155	M	 6:00pm -  8:40pm	OH Helton, Betty
MRKG 1311 Principles of Marketing 
R	[20/25]	42155	Lec	007	CYP	2227	T	 6:00pm -  8:40pm	OH Price, Stephen
R	[21/24]	42159	Lec	013	NRG	2155	MW	 1:25pm -  2:40pm	OH Midkiff, Ina
R	[20/24]	42160	Lec	014	NRG	4146	W	 7:05pm -  9:45pm	OH Evans, Gloria
R	[20/25]	42156	Lec	008	RGC	126	MW	12:00pm -  1:15pm	OH Sarantakes, Nicholas
R	[22/25]	42158	Lec	010	RGC	126	TTh	12:00pm -  1:15pm	OH Sarantakes, Nicholas
R	[17/25]	43858	Lec	005	RGC	229	W	 7:00pm -  9:40pm	OH Sarantakes, Nicholas
COMM 2327 Principles of Advertising 
R	[19/24]	39832	Lec	008	NRG	2155	MW	12:00pm -  1:15pm	OH Midkiff, Ina


12 Week Session September 21 - December 13


DISTANCE LEARNING 
16 Week Session August 24 - December 13
MRKG 1301 Customer Relations 
R	[25/20]	42151	OPC	001	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
42151 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class.
FSHD 1302 Introduction to Fashion 
R	[14/28]	40802	OPC	001	PCM	Orientation req. See Open Campus	OH Banninger, Rita
40802 – Internet access required. R. Banninger, 223.8039, email: rbannin@austincc.edu 
MANDATORY orientation information during the 1st week of class at www.austincc.edu/rbannin
MRKG 1302 Principles of Retailing 
R	[28/18]	42152	OPC	001	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
42152 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class.
MRKG 1311 Principles of Marketing 
R	[17/22]	42153	OPC	001	PCM	Orientation req. See Open Campus	OH Midkiff, Ina
42153 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu 
MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/ 

R	[25/19]	42154	OPC	003	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
42154 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class.
BMGT 1347 Retail Buying 
R	[25/20]	39560	OPC	001	PCM	Orientation req. See Open Campus	OH Hanson, Allan
39560 - Internet access required. A. Hanson, 223.1790 x26433. For MANDATORY online 
orientation information email ahanson@austincc.edu during the 1st week of class.
FSHN 2320 Visual Merchandising 
R	[25/14]	40805	OPC	001	PCM	Orientation req. See Open Campus	OH Walton, Kathy
40805 – Internet access required. K. Walton, 223.1790 x 26342. For MANDATORY online 
orientation information email kwalton@austincc.edu starting on 8/24.
COMM 2327 Principles of Advertising 
R	[25/20]	39831	OPC	001	PCM	Orientation req. See Open Campus	OH Midkiff, Ina
39831 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu 
MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/
MRKG 2333 Principles of Selling 
R	[23/19]	42161	OPC	001	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
42161 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class.
MRKG 2348 Marketing Research and Strategies 
S+	[6/25]	42162	OPC	001	PCM	Orientation req. See Open Campus	OH Hanson, Allan
42162 - Internet access required. A. Hanson, 223.1790 x26433. For MANDATORY online 
orientation information email ahanson@austincc.edu during the 1st week of class.


12 Week Session September 21 - December 13
MRKG 1301 Customer Relations 
R	[25/20]	43383	OPC	002	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
43383 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class.
FSHD 1302 Introduction to Fashion 
R	[13/25]	43285	OPC	002	PCM	Orientation req. See Open Campus	OH Banninger, Rita
43285 - Internet access required.  R. Banninger, 223.8039, email: rbannin@austincc.edu 
MANDATORY orientation information during the 1st week of class at www.austincc.edu/rbannin
MRKG 1302 Principles of Retailing 
R	[28/18]	43384	OPC	002	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
43384 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class.
MRKG 1311 Principles of Marketing 
R	[19/25]	43385	OPC	002	PCM	Orientation req. See Open Campus	OH Midkiff, Ina
43385 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu 
MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/ 

R	[25/19]	43386	OPC	004	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
43386 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class.
BMGT 1347 Retail Buying 
R	[25/20]	43207	OPC	002	PCM	Orientation req. See Open Campus	OH Hanson, Allan
43207 - Internet access required. A. Hanson, 223.1790 x26433. For MANDATORY online 
orientation information email ahanson@austincc.edu during the 1st week of class.
FSHN 2320 Visual Merchandising 
R	[25/14]	43286	OPC	002	PCM	Orientation req. See Open Campus	OH Walton, Kathy
43286 – Internet access required. K. Walton, 223.1790 x 26342. For MANDATORY online 
orientation information email kwalton@austincc.edu starting on 9/21.
COMM 2327 Principles of Advertising 
R	[25/20]	43227	OPC	002	PCM	Orientation req. See Open Campus	OH Midkiff, Ina
43227 - Internet access required. I. Midkiff, 223.2072, email: ina@austincc.edu 
MANDATORY orientation information only during the 1st week of class at www.austincc.edu/ina/
MRKG 2333 Principles of Selling 
R	[23/19]	43387	OPC	002	PCM	Orientation req. See Open Campus	OH Sarantakes, Nicholas
43387 – Internet access required. N. Sarantakes, 223.3271, email: sarantak@austincc.edu 
- MANDATORY online orientation & syllabus are at www.austincc.edu/sarantak during 
the 1st week of class.


Course Descriptions All Courses 
FSHN 1301 Textiles
A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the properties of natural and man-made fibers, how yarn is formed, methods of production, and the properties of a variety of fabrics. Application of textiles used in the apparel industry.

 MRKG 1301 Customer Relations
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student.

 FSHD 1302 Introduction to Fashion
Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.

 MRKG 1302 Principles of Retailing
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.

 MRKG 1311 Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

 BMGT 1347 Retail Buying
A detailed study of the organizational structure of retail buying, the internal and external sources of buying information, the fundamentals of effective purchasing, and the buyer's role in planning. Offered in Fall.

 FSHN 2320 Visual Merchandising
Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation.

 COMM 2327 Principles of Advertising
Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media.

 MRKG 2333 Principles of Selling
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople.

 MRKG 2348 Marketing Research and Strategies
Designed to enhance student understanding of the marketing, environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. Prerequisite: MATH 1332 or MATH 1342.