Course Descriptions All Courses Classroom Courses Distance Learning Courses

Updated: 01/27/2010 14:01:03

MARKETING

For more information about textbooks, syllabi, advising, and other useful information for courses in Marketing see: http://www.austincc.edu/mkt/

CLASSROOM

16 Week Session August 24 - December 13


12 Week Session September 21 - December 13

DISTANCE LEARNING

16 Week Session August 24 - December 13


12 Week Session September 21 - December 13

Course Descriptions All Courses

FSHN 1301 Textiles
A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the properties of natural and man-made fibers, how yarn is formed, methods of production, and the properties of a variety of fabrics. Application of textiles used in the apparel industry.

MRKG 1301 Customer Relations
Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student.

FSHD 1302 Introduction to Fashion
Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities.

MRKG 1302 Principles of Retailing
Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing.

MRKG 1311 Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

BMGT 1347 Retail Buying
A detailed study of the organizational structure of retail buying, the internal and external sources of buying information, the fundamentals of effective purchasing, and the buyer's role in planning. Offered in Fall.

FSHN 2320 Visual Merchandising
Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation.

COMM 2327 Principles of Advertising
Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media.

MRKG 2333 Principles of Selling
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople.

MRKG 2348 Marketing Research and Strategies
Designed to enhance student understanding of the marketing, environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. Prerequisite: MATH 1332 or MATH 1342.