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Status: AWARD PLAN PUBLISHED

Marketing

FASHION MARKETING

Associate of Applied Science Degree

ACCTech

The Fashion Marketing curriculum provides students with an understanding of how the fashion industry operates. It prepares them for a career in buying and selling, entry-level management, display and sales promotion activities.

It is strongly recommended that you contact ACC counselors and/or colleges or universities you may wish to transfer ACC courses to prior to taking these courses. Final approval of the degree plan for graduation is provided by the Admissions Office. Application for graduation must be on file in the Admissions Office before the published deadline of the student's final semester. The ACC Catalog contains important information about graduation.

  Semester I Credit Hours
  ENGL 1301 English Composition I 3
    BMGT 1327 Principles of Management 3
    ECON 2301 Principles of Macroeconomics 3
    COSC 1301 Introduction to Computing 3
    MRKG 1311 Principles of Marketing 3
  ___
  18
  Semester II
    SPCH 1315 Public Speaking 3
    MRKG 2371 Consumer Behavior 3
    MRKG 1302 Principles of Retailing 3
    MRKG 2333 Principles of Selling 3
    COMM 2327 Principles of Advertising 3
  Mathematics1 3
  ___
  18
  Semester III
    FSHD 1308 Fashion Trends 3
    FSHD 1302 Introduction to Fashion 3
    FSHN 1301 Textiles 3
    FSHN 2309 Fashion Image 3
  ___
  15
  Semester IV
    FSHN 2303 Fashion Buying OR 3
    BMGT 1347 Retail Buying
  +#  FSHN 2388 Internship -- Fashion Merchandising3 OR 3
  +#  BMGT 2388 Internship -- Business Administration and Management, General I
  FSHN 2320 Visual Merchandising 3
  ___
  12
  ___
  TOTALS 63

  +Prerequisites: See Course Descriptions
  #Capstone course
  1Select from the appropriate section of the General Education Course List.
  2Select Fashion or Marketing Electives from the Marketing department.
  3Internships are expected to deal with several aspects of the job. Fashion Merchandising Internship students must have the prerequisite of 6 hours of Fashion, Marketing, or Management courses. All student projects will be approved by the Department Chair of Marketing as well as the instructor of the course. FSHN 2388 is not offered every semester. Students may take BMGT 2388 with permission of the Department Chair.