Austin Community College

FY 2008 Degree Plan

This is a two­year course of study that will provide detail knowledge and skills in the various functions of marketing and marketing management. The skills and knowledge will prepare the student to enter the work force and have the competencies and obtain mastery in the field of marketing. Course work includes both general marketing courses to establish a foundation of study and specialized courses that will allow the student to meet their individual career objectives. A graduate of this 2­year program has the option of continuing his or her education and pursuing a 4­year non­traditional occupational education degree (Bachelors of Applied Arts & Science) offered by a number of state universities.

Semester I

	ENGL	1301		English Composition I	3
+				Humanities/Fine Arts	3
	BMGT	1303		Principles of Management	3
	ECON	2301		Principles of Macroeconomics	3
	COSC	1300		Introduction to Computing OR	3
	COSC	1301		Personal Computing
	MRKG	1311		Principles of Marketing	3
					------- 18

Semester II

	SPCH	1315		Fundamentals of Public Speaking	3
	MRKG	2371		Consumer Behavior	3
	MRKG	1302		Principles of Retailing	3
	MRKG	2333		Principles of Selling	3
	ACCT	2301		Principles of Financial Accounting	3
+				Mathematics1	3
					------- 18

Semester III

	COMM	2327		Principles of Advertising	3
	ECON	2302		Principles of Microeconomics	3
+	ACCT	2302		Principles of Managerial Accounting	3
	BUSG	1304		Introduction to Financial Advising (Personal Finance)	3
	MRKG	1313		Public Relations	3
					------- 15

Semester IV

	BUSG	1303		Principles of Finance	3
+	MRKG	2348		Marketing Research and Strategies	3
				Marketing Elective	3
+#	MRKG	2388		Internship - Marketing/Marketing Management, General OR	3
#				Marketing Elective
					------- 12
				TOTALS	------- 63

¹ Select from the following: MATH 1342, MATH 1324, MATH elective.

This certificate program is designed to meet the needs of the individuals in the community who desire skills and knowledge in marketing. All of the courses will aid these employees of all industries that are involved in all functions of marketing by allowing them to better understand how these marketing functions can affect the marketing process and how they are interrelated. All courses may be applied towards the Marketing Associate Degree program if the student at a later time desires to pursue an associate degree.

Semester I

	MRKG	1311		Principles of Marketing	3
	MRKG	2333		Principles of Selling	3
#	COMM	2327		Principles of Advertising	3
	MRKG	1302		Principles of Retailing	3
	MRKG	1313		Public Relations	3
				Marketing Elective	3
					------- 18
				TOTALS	------- 18

This certificate program is designed to acknowledge the attainment of advanced skills in Marketing. All courses may be applied towards the Marketing Associate Degree program if the student desires to pursue an associate degree.

Semester I

	BMGT	1347		Retail Buying OR	3
	FSHN	2303		Fashion Buying
+	MRKG	2348		Marketing Research and Strategies	3
+	MRKG	2375		Advanced Advertising Campaigns	3
#	MRKG	1391		Special Topics in Business Marketing and Marketing Management	3
					------- 12
				TOTALS	------- 12

The Fashion Merchandising curriculum provides students with an understanding of how the fashion industry operates. It prepares them for a career in buying and selling, entry­level management, display and sales promotion activities.

Semester I

	ENGL	1301		English Composition I	3
+				Humanities/Fine Arts	3
	BMGT	1303		Principles of Management	3
	ECON	2301		Principles of Macroeconomics	3
	COSC	1300		Introduction to Computing OR	3
	COSC	1301		Personal Computing
	MRKG	1311		Principles of Marketing	3
					------- 18

Semester II

	SPCH	1315		Fundamentals of Public Speaking	3
	MRKG	2371		Consumer Behavior	3
	MRKG	1302		Principles of Retailing	3
	MRKG	2333		Principles of Selling	3
	COMM	2327		Principles of Advertising	3
+				Mathematics1	3
					------- 18

Semester III

	FSHD	1302		Introduction to Fashion	3
	FSHN	1342		Visual Merchandising	3
	FSHN	1301		Textiles	3
				Fashion or Marketing Elective	3
				Fashion or Marketing Elective	3
					------- 15

Semester IV

	FSHN	2303		Fashion Buying OR	3
	BMGT	1347		Retail Buying
				Fashion or Marketing Elective	3
				Unrestricted Elective	3
+#	FSHN	2388		Internship -- Fashion Merchandising	3
					------- 12
				TOTALS	------- 63

¹ Select from the following: MATH 1342, MATH 1324, MATH elective.

This certificate program is designed to meet the needs of individuals in the community who desire skills and knowledge in marketing. All of the courses will aid these employees of all industries that are involved in all functions of marketing by allowing them to better understand how these marketing functions can affect the marketing process and how they are interrelated. All courses may be applied towards the Marketing Associate Degree program if the student at a later time desires to pursue an associates degree.

Semester I

	FSHD	1302		Introduction to Fashion	3
	FSHN	1342		Visual Merchandising	3
	FSHN	2301		Fashion Promotion	3
	FSHN	2303		Fashion Buying OR	3
	BMGT	1347		Retail Buying
+#	FSHN	2388		Internship -- Fashion Merchandising	3
	MRKG	1302		Principles of Retailing	3
					------- 18
				TOTALS	------- 18