Austin Community College

FY 2007 Course Descriptions

Marketing

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BMGT 1323 PURCHASING (3-3-0). A study of the purchasing process and the basis of sound purchasing decisions; materials management; selection and evaluation of suppliers/vendors; price, quality, and value determinants; and issues that require legal or ethical consideration. Skills: R ( ) Course Type: W

BMGT 1347 RETAIL BUYING (3-3-0). A detailed study of the organizational structure of retail buying, the internal and external sources of buying information, the fundamentals of effective purchasing, and the buyer's role in planning. Offered in Fall Semester. Skills: R ( ) Course Type: W

BUSI 1311 PRINCIPLES OF SALESMANSHIP (3-3-0). Principles of personal salesmanship including methods and tasks applicable to a wide variety of industries and commercial settings. Skills: R ( ) Course Type: T

COMM 2327 PRINCIPLES OF ADVERTISING (3-3-0). Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media. Skills: R ( ) Course Type: T

FSHD 1302 INTRODUCTION TO FASHION (3-3-0). Survey of the world of fashion businesses. Introduction to the creation and merchandising of fashion through the study of fashion vocabulary, the fashion process, fashion publications, and career opportunities. Skills: R ( ) Course Type: W

FSHD 1308 FASHION TRENDS (3-3-0). A study of the effects of eastern and western cultures on the development of fashion. Examination of the relationship of social, psychological, economic, demographic, and lifestyle trends to fashion trends. Offered in Fall. Skills: R ( ) Course Type: W

FSHN 1301 TEXTILES (3-3-0). A general study of textiles with emphasis on factors that affect the hand, appearance, and performance in clothing use. Examination of the properties of natural and man-made fibers, how yarn is formed, methods of production, and the properties of a variety of fabrics. Application of textiles used in the apparel industry. Skills: R ( ) Course Type: W

FSHN 1342 VISUAL MERCHANDISING (3-3-0). Skill development in the creation of showroom or retail store window/interior displays that sell merchandise. Study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation. Offered in Spring. Skills: R ( ) Course Type: W

FSHN 1366 PRACTICUM (OR FIELD EXPERIENCE)- FASHION MERCHANDISING (3-0-20). Practical general training and experiences in the workplace. The college with the employer develops and documents an individualized plan for the student. The plan relates the workplace training and experiences to the student's general and technical course of study. The guided external experiences may be paid or unpaid. This course may be repeated if topics and learning outcomes vary. Skills: R Prerequisites: FSHD 1302. ( ) Course Type: W

FSHN 2301 FASHION PROMOTION (3-3-0). A survey of fashion direction, publicity, and fashion event coordination. Emphasis on fashion show production from idea to runway including theme development, stage/set design, choreography, music coordination, lighting, line-up, model fittings, rehearsal, and press kit development. Offered in Spring. Skills: R ( ) Course Type: W

FSHN 2303 FASHION BUYING (3-3-0). Fundamentals of fashion buying with instruction in planning, pricing, and purchasing retail fashion inventories. Identification of wholesale merchandise and media resources. Offered in Fall. Skills: R ( ) Course Type: W

FSHN 2309 FASHION IMAGE (3-3-0). Instruction in the techniques used to analyze the fashion image of individual clients. Emphasis on personal coloring, seasonal color harmonies, appropriate fabric textures, body proportion and silhouette, figure, facial and hair analysis, and wardrobe coordination. Study of fashion image consultant business practices and job qualifications. Offered in Spring. Skills: R ( ) Course Type: W

FSHN 2388 INTERNSHIP -- FASHION MERCHANDISING (3-0-16). An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to a specific occupational outcome. This may be a paid or unpaid experience. This course may be repeated if topics and learning outcomes vary. Skills: R Prerequisites: 6 hours of Fashion Merchandising or other Business Courses. ( ) Course Type: W

FSHN 2389 INTERNSHIP -- FASHION MERCHANDISING (3-0-16). An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to specific occupational outcomes. This may be a paid or unpaid experience. This course may be repeated if topics and learning outcomes vary. Skills: R Prerequisites: 9 hours of Fashion Merchandising or other Business Courses. ( ) Course Type: W

IBUS 1300 GLOBAL LOGISTICS MANAGEMENT (3-3-0). Global logistics, management processes, procedures, and regulations used in transportation, physical distribution, warehousing, inventory control, materials handling, packaging, plant and warehouse location, risk management, and networks for logistics, suppliers, and information. Includes decision making and case resolution techniques to solve problems and to develop logistical and information networks for supply chain management appropriate for global corporations. Skills: R ( ) Course Type: W

IBUS 1349 INTERNATIONAL E-COMMERCE SYSTEMS (3-3-0). Managing electronic business, commerce, and government information systems and technology. Includes the use of appropriate software such as the National Trade Data Base. Emphasizes the role of global strategic information systems as applied to problem solving and current transportation and customs software. Skills: R ( ) Course Type: W

IBUS 1354 INTERNATIONAL MARKETING MANAGEMENT (3-3-0). Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing, and distribution factors. Development of an international export/import marketing plan. Skills: R ( ) Course Type: W

LMGT 1319 INTRODUCTION TO BUSINESS LOGISTICS (3-3-0). A systems approach to managing activities associated with traffic, transportation, inventory management and control, warehousing, packaging, order processing, and materials handling. Skills: R ( ) Course Type: W

MRKG 1301 CUSTOMER RELATIONS (3-3-0). Topics address general principles of customer service including skills, knowledge, attitudes, and behaviors pertinent to the professional development of the student. Skills: R ( ) Course Type: W

MRKG 1302 PRINCIPLES OF RETAILING (3-3-0). Introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing. Skills: R ( ) Course Type: W

MRKG 1311 PRINCIPLES OF MARKETING (3-3-0). Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Skills: R ( ) Course Type: W

MRKG 1313 PUBLIC RELATIONS (3-3-0). Exploration of theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs. Skills: R ( ) Course Type: W

MRKG 1391 SPECIAL TOPICS IN BUSINESS MARKETING AND MARKETING MANAGEMENT (3-3-0). Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. Topics may vary. Offered in Fall Semester. Skills: R ( ) Course Type: W

MRKG 2312 E-COMMERCE (3-3-0). Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. Skills: R Prerequisites: MRKG 1311. ( ) Course Type: W

MRKG 2333 PRINCIPLES OF SELLING (3-3-0). Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and examination of the legal and ethical issues of organizations which affect salespeople. Skills: R ( ) Course Type: W

MRKG 2348 MARKETING RESEARCH AND STRATEGIES (3-3-0). Designed to enhance student understanding of the marketing, environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. Skills: S Prerequisites: MATH 1332 or MATH 1342. ( ) Course Type: W

MRKG 2349 ADVERTISING AND SALES PROMOTION (3-3-0). Introduction to the advertising principles, practices, and multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints. Skills: R ( ) Course Type: W

MRKG 2371 CONSUMER BEHAVIOR (3-3-0). A study of how marketing meets consumer needs. Covers consumer behavior as it affects marketing. Topics include needs, motivations, perceptions, and attitudes of consumers, and the influence of social class, culture and subculture on consumer behavior and behavior research are discussed in depth. Course addresses strategies for creating customer values and trends in customer behavior. Case studies are used extensively. Offered in Spring Semester. Skills: R ( ) Course Type: W

MRKG 2375 ADVANCED ADVERTISING CAMPAIGNS (3-3-0). An advanced managerial approach to advertising program and campaign development for both profit and non-profit organizations. Emphasis on developing an advertising strategy as a component of the total market mix. Offered in Spring Semester. Skills: R Prerequisites: COMM 2327. ( ) Course Type: W

MRKG 2388 INTERNSHIP - MARKETING/MARKETING MANAGEMENT, GENERAL (3-0-18). An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to specific occupational outcomes. This may be a paid or unpaid experience. This course may be repeated if topics and learning outcomes vary. Skills: R Prerequisites: 6 hours of Marketing Courses. ( ) Course Type: W

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Course Descriptions as of July 08, 2008 04:36am
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