This is a twoyear course of study that will provide detail knowledge and skills in the various functions of marketing and marketing management. The skills and knowledge will prepare the student to enter the work force and have the competencies and obtain mastery in the field of marketing. Course work includes both general marketing courses to establish a foundation of study and specialized courses that will allow the student to meet their individual career objectives. A graduate of this 2year program has the option of continuing his or her education and pursuing a 4year nontraditional occupational education degree (Bachelors of Applied Arts & Science) offered by a number of state universities.
Semester I
| ENGL | 1301 | English Composition I | 3 | ||
| + | Humanities/Fine Arts | 3 | |||
| BMGT | 1303 | Principles of Management | 3 | ||
| ECON | 2301 | Principles of Macroeconomics | 3 | ||
| COSC | 1300 | Introduction to Computing OR | 3 | ||
| COSC | 1301 | Personal Computing | |||
| MRKG | 1311 | Principles of Marketing | 3 | ||
| ------- 18 |
| SPCH | 1315 | Fundamentals of Public Speaking | 3 | ||
| MRKG | 2371 | Consumer Behavior | 3 | ||
| BMGT | 1302 | Principles of Retailing | 3 | ||
| BUSI | 1311 | Principles of Salesmanship | 3 | ||
| ACCT | 2301 | Principles of Financial Accounting | 3 | ||
| + | Mathematics1 | 3 | |||
| ------- 18 |
| COMM | 2327 | Principles of Advertising | 3 | ||
| ECON | 2302 | Principles of Microeconomics | 3 | ||
| + | ACCT | 2302 | Principles of Managerial Accounting | 3 | |
| BUSI | 1307 | Personal Finance | 3 | ||
| PRCD | 1311 | Public Relations | 3 | ||
| ------- 15 |
| BUSG | 1345 | Business Finance | 3 | ||
| BMGT | 1348 | Marketing Research and Strategies | 3 | ||
| Marketing Elective | 3 | ||||
| +# | MRKG | 2388 | Internship -- Business Marketing and Marketing Management OR | 3 | |
| # | Marketing Elective | ||||
| ------- 12 | |||||
TOTALS | ------- 63 |
This certificate program is designed to meet the needs of the individuals in the community who desire skills and knowledge in marketing. All of the courses will aid these employees of all industries that are involved in all functions of marketing by allowing them to better understand how these marketing functions can affect the marketing process and how they are interrelated. All courses may be applied towards the Marketing Associates Degree program if the student at a later time desires to pursue an associates degree.
Semester I
| MRKG | 1311 | Principles of Marketing | 3 | ||
| BUSI | 1311 | Principles of Salesmanship | 3 | ||
| # | COMM | 2327 | Principles of Advertising | 3 | |
| BMGT | 1302 | Principles of Retailing | 3 | ||
| PRCD | 1311 | Public Relations | 3 | ||
| Marketing Elective | 3 | ||||
| ------- 18 | |||||
TOTALS | ------- 18 |
This certificate program is designed to acknowledge the attainment of advanced skills in Marketing. All courses may be applied towards the Marketing Associate Degree program if the student desires to pursue an associate degree.
Semester I
| BMGT | 1347 | Retail Buying OR | 3 | ||
| FSHN | 2303 | Fashion Buying | |||
| BMGT | 1348 | Marketing Research and Strategies | 3 | ||
| + | MRKG | 2375 | Advanced Advertising Campaigns | 3 | |
| # | MRKG | 1391 | Special Topics in Business Marketing and Marketing Management | 3 | |
| ------- 12 | |||||
TOTALS | ------- 12 |
The Fashion Merchandising curriculum provides students with an understanding of how the fashion industry operates. It prepares them for a career in buying and selling, entrylevel management, display and sales promotion activities.
Semester I
| ENGL | 1301 | English Composition I | 3 | ||
| + | Humanities/Fine Arts | 3 | |||
| BMGT | 1303 | Principles of Management | 3 | ||
| ECON | 2301 | Principles of Macroeconomics | 3 | ||
| COSC | 1300 | Introduction to Computing OR | 3 | ||
| COSC | 1301 | Personal Computing | |||
| MRKG | 1311 | Principles of Marketing | 3 | ||
| ------- 18 |
| SPCH | 1315 | Fundamentals of Public Speaking | 3 | ||
| MRKG | 2371 | Consumer Behavior | 3 | ||
| BMGT | 1302 | Principles of Retailing | 3 | ||
| BUSI | 1311 | Principles of Salesmanship | 3 | ||
| COMM | 2327 | Principles of Advertising | 3 | ||
| + | Mathematics1 | 3 | |||
| ------- 18 |
| FSHD | 1302 | Introduction to Fashion | 3 | ||
| FSHN | 1342 | Visual Merchandising | 3 | ||
| FSHN | 1301 | Textiles | 3 | ||
| Fashion or Marketing Elective | 3 | ||||
| Fashion or Marketing Elective | 3 | ||||
| ------- 15 |
| FSHN | 2303 | Fashion Buying OR | 3 | ||
| BMGT | 1347 | Retail Buying | |||
| Fashion or Marketing Elective | 3 | ||||
| Unrestricted Elective | 3 | ||||
| +# | FSHN | 2388 | Internship -- Fashion Merchandising | 3 | |
| ------- 12 | |||||
TOTALS | ------- 63 |
This certificate program is designed to meet the needs of individuals in the community who desire skills and knowledge in marketing. All of the courses will aid these employees of all industries that are involved in all functions of marketing by allowing them to better understand how these marketing functions can affect the marketing process and how they are interrelated. All courses may be applied towards the Marketing Associates Degree program if the student at a later time desires to pursue an associates degree.
Semester I
| FSHD | 1302 | Introduction to Fashion | 3 | ||
| FSHN | 1342 | Visual Merchandising | 3 | ||
| FSHN | 2301 | Fashion Promotion | 3 | ||
| FSHN | 2303 | Fashion Buying OR | 3 | ||
| BMGT | 1347 | Retail Buying | |||
| +# | FSHN | 2388 | Internship -- Fashion Merchandising | 3 | |
| BMGT | 1302 | Principles of Retailing | 3 | ||
| ------- 18 | |||||
TOTALS | ------- 18 |