Austin Community College

FY 2001 Degree Plan

This is a two­year course of study that will provide detail knowledge and skills in the various functions of marketing and marketing management. The skills and knowledge will prepare the student to enter the work force and have the competencies and obtain mastery in the field of marketing. Course work includes both general marketing courses to establish a foundation of study and specialized courses that will allow the student to meet their individual career objectives. A graduate of this 2­year program has the option of continuing his or her education and pursuing a 4­year non­traditional occupational education degree (Bachelors of Applied Arts & Science) offered by a number of state universities.

Semester I

+	ENGL	1301	1,3,4,5	English Composition I	3
	BUSI	1301		Introduction to Business	3
	MATH	1342	2,4,6	Elementary Statistics	3
+	MRKG	1311		Principles of Marketing	3
	ECON	2302	2,4	Principles of Microeconomics	3
					------- 15

Semester II

	MRKG	2371		Consumer Behavior	3
	SPCH	1315	1,2,4,5	Fundamentals of Public Speaking	3
	BUSI	1307		Personal Finance	3
	BUSI	1311		Principles of Salesmanship	3
	ECON	2301	3,6	Principles of Macroeconomics	3
					------- 15

Semester III

	COMM	2327		Principles of Advertising	3
	ACCT	2301		Principles of Financial Accounting	3
	PRCD	1311		Public Relations	3
	COSC	1301		Personal Computing	3
				Humanities Elective	3
					------- 15

Semester IV

	BUSG	1345		Business Finance	3
	ACCT	2302		Principles of Managerial Accounting	3
+	BMGT	1302		Principles of Retailing	3
	BMGT	1323		Purchasing	3
	BMGT	1348		Marketing Research and Strategies	3
	MRKG	2388		Internship - Business Marketing and Marketing Management	3
					------- 18
				TOTALS	------- 63

+ Prerequisites: See Course Descriptions

This certificate program is designed to meet the needs of the individuals in the community who desire skills and knowledge in marketing. All of the courses will aid these employees of all industries that are involved in all functions of marketing by allowing them to better understand how these marketing functions can affect the marketing process and how they are interrelated. All courses may be applied towards the Marketing Associates Degree program if the student at a later time desires to pursue an associates degree.

Semester I

+	MRKG	1311		Principles of Marketing	3
	BUSI	1311		Principles of Salesmanship	3
	COMM	2327		Principles of Advertising	3
	BMGT	1302		Principles of Retailing	3
	PRCD	1311		Public Relations	3
	MRKG			Marketing Elective	3
					------- 18
				TOTALS	------- 18

+ Prerequisites: See Course Descriptions

This certificate program is designed to acknowledge the attainment of advanced skills in Marketing. All courses may be applied towards the Marketing Associate Degree program if the student desires to pursue an associate degree.

Semester I

	BMGT	1347		Retailing Buying	3
	BMGT	1348		Marketing Research and Strategies	3
	MRKG	2375		Advanced Advertising Campaigns	3
+	MRKG	1391		Special Topics in Business Marketing and Marketing Management	3
					------- 12
				TOTALS	------- 12

+ Prerequisites: See Course Descriptions