BMGT 1319 INTRODUCTION TO BUSINESS LOGISTICS (3-3-0). A systems approach to managing activities associated with traffic, transportation, inventory management and control, warehousing, packaging, order processing, and materials handling. The student will explain the terms and how they relate to the overall concept of logistics; explain the legal aspects and regulatory agencies as they relate to logistics management; and demonstrate ability to apply decision-making techniques based on time, materials, and space. Skills: R (MKT 2063)
BMGT 1323 PURCHASING (3-3-0). A study of the purchasing process and the basis of sound purchasing decisions; materials management; selection and evaluation of suppliers/vendors; price, quality, and value determinants; and issues that require legal or ethical consideration. The student will describe in writing the purchasing process and how it impacts the firm; illustrate in writing purchasing's responsibility for quality as it relates to price, performance, cost, and value; explain purchasing's selection and evaluation of suppliers/vendors; demonstrate the concepts of inventory control and materials management; and describe issues that require legal or ethical consideration. Skills: R (MKT 2053)
BMGT 1347 RETAILING BUYING (3-3-0).
A detailed study of the organizational structure of retail buying, the internal and external sources of buying information, the fundamentals of effective purchasing, and the buyer's role in planning. The student will utilize the internal and external sources of buying information; demonstrate effective negotiation skills including terms of sale, delivery, discounts, and allowances; and apply the retail mathematical concepts including average inventory, stock turnover, stock-to-sales ratios, six-month buying plan, and profit margins.
Skills: R
(MKT 2043)
BMGT 1348 MARKETING RESEARCH AND STRATEGIES (3-3-0). Designed to enhance student understanding of the marketing environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. The student will analyze marketing case studies employing the problem-solving process; utilize marketing research techniques to implement competitive marketing decisions; and demonstrate management, accounting, and marketing knowledge through oral and/or written presentations. Skills: R (MKT 2083)
BUSI 1311 PRINCIPLES OF SALESMANSHIP (3-3-0). Principles of personal salesmanship including methods and tasks applicable to a wide variety of industries & commercial settings. Skills: R (MKT 1023)
COMM 2327 PRINCIPLES OF ADVERTISING (3-3-0). Fundamentals of Advertising including marketing theory and strategy, copy writing, design and selection of media. Skills: R (MKT 2013)
IBUS 1354 INTERNATIONAL MARKETING (3-3-0). Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing, and distribution factors. Development of an international export/import marketing plan. The student will conduct basic market research in the context of the firm's direct and indirect global environment; discuss the process of international marketing from a strategic viewpoint; and prepare an international export/import marketing plan for a product or service. Skills: R (MKT 2113)
MRKG 1311 PRINCIPLES OF MARKETING (3-3-0). Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. The student will identify the marketing mix components in relation to market segmentation; explain the economic, psychological, sociological, and global factors which influence consumer and organizational decision-making processes; and interpret market research data to forecast industry trends and meet customer demands. Skills: R (MKT 1013)
MRKG 1391 SPECIAL TOPICS IN BUSINESS MARKETING AND MARKETING MANAGEMENT (3-3-0). Topics address recently identified current events, skills, knowledge, and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. Learning outcomes/objectives are determined by local occupational need and business and industry trends. Skills: R (MKT 2103)
MRKG 2371 CONSUMER BEHAVIOR (3-3-0). A study of how marketing meets consumer needs. Covers consumer behavior as it affects marketing. Topics include needs, motivations, perceptions, and attitudes of consumers, and the influence of social class, culture and subculture on consumer behavior and behavior research are discussed in depth. Course addresses strategies for creating customer values and trends in customer behavior. Case studies are used extensively. Skills: R (MKT 1043)
MRKG 2375 ADVANCED ADVERTISING CAMPAIGNS (3-3-0). An advanced managerial approach to advertising program and campaign development for both profit and non-profit organizations. Emphasis on developing an advertising strategy as a component of the total market mix. Student will apply research techniques to target market identification, perform media planning and budgeting and be involved in creative execution. A complete campaign will be designed for a client. Teamwork and leadership characteristics will be incorporated. Skills: R Prerequisites: COMM 2327. (MKT 2093)
MRKG 2388 INTERNSHIP - BUSINESS MARKETING AND MARKETING MANAGEMENT (3-1-20). An experience external to the college for an advanced student in a specialized field involving a written agreement between the educational institution and a business or industry. Mentored and supervised by a workplace employee, the student achieves objectives that are developed and documented by the college and that are directly related to specific occupational outcomes. This may be a paid or unpaid experience. This course may be repeated if topics and learning outcomes vary. As outlined in the learning plan, the student will master the theory, concepts, and skills involving the tools, materials, equipment, procedures, regulations, laws, and interactions within and among political, economic, environmental, and legal systems associated with the particular occupation and the business/industry; demonstrate ethical behavior, safety practices, interpersonal and teamwork skills, communicating in the applicable language of the occupation and the business or industry. Skills: R Prerequisites: 6 hours of Marketing Courses (MKT 2223)
PRCD 1311 PUBLIC RELATIONS (3-3-0). Exploration of theories, techniques, and processes of public relations including means of influencing methods of building good will, analysis of media, obtaining publicity, and implementation of public relations programs. The student will explain the basic process of public relations and prepare and present an activity using basic public relations principles. Skills: R (MKT 2073)